Experience



DIGITAL DIRECTOR         THE HUNDREDS    

Los Angeles, CA     2016-2020


Launched thehundreds.com (Apr 2017) & The Hundreds app (Oct 2018) resulting in a 32% increase in revenue   //   Launched a loyalty program resulting in a 17% increase in conversion rate & 18% increase in average order value   //   Provide direction to a team managing ecommerce, customer service, digital advertising, social media & editorial   //   Manage daily marketing calendar, scheduling releases and allocating channel strategies to achieve annual targets



ONLINE MARKETING SPECIALIST         SHOES.COM    

Vancouver, BC     2015-2016


Managed a $300k+ monthly budget to acquire customers through social and display advertising   //   Increased ROAS by 154% by constantly analyzing, optimizing and diversifying ad channels   //   Provided campaign, channel and website reporting to educate directors on key business opportunities


VP GROWTH         RESAAS    

Vancouver, BC     2013-2015


Lead a team of 5 to achieve digital marketing, social media, user engagement & email marketing goals   //   Gained over 100k engaged customers & 50k social followers through a/b testing & creative story-telling   //   Managed over $800,000 in media buying on Facebook, Twitter, LinkedIn, Google, Email & other   //   Provided in-depth data analysis to peers, upper management and investors



BACHELOR OF COMMERCE, MARKETING     

Sauder School of Business, UBC     2013