DIGITAL ADVERTISING       

One-off campaigns, customer acquisition, customer retention, budgets ranging from $50 to $250k / month
Facebook Ads, Instagram Ads, Tik Tok Ads, Snapchat Ads, Twitter Ads, Google Ads, Criteo


WEBSITE       

Site audits, design, sourcing & managing development, content management, ongoing optimization, 3rd party integrations
Shopify, Magento, Wordpress, Squarespace, Cargo, Wix


ECOMMERCE      

Optimization, merchandising, product imports, product launches, inventory management, inventory forecasting
Shopify, Magento, Squarespace

DATA ANALYSIS      

Weekly digital marketing / ecommerce / customer service reports, in-depth site analysis, growth models, forecasting, merchandising reports
Google Analytics, Google Data Studio, Shopify Anlaytics, Microsoft Excel, Google Spreadsheets


BRAND DEVELOPMENT      

Brand guide, customer profiles, customer journey
Google Presentations, Adobe Photoshop, Facebook Insights, Google Analytics


SOCIAL MEDIA      

Content calendars, scheduling, asset management, copy-writing

Instagram, Twitter, Facebook, Snapchat, Buffer, Hootsuite, Canva

EMAIL MARKETING      

One-off campaigns, segmentation, welcome series, abandoned cart, win-back, loyalty, email acquisition
Klaviyo, Mailchimp


TEXT MESSAGE MARKETING      

One-off campaigns one-to-one strategy, personalization, automation, phone number acquisition
Community, Whym, FirePush


3RD PARTY SALES CHANNELS      

Setup and optimization of product feeds, launching promotional campaigns, inventory management

Amazon, eBay, NTWRK, Tapcart, Facebook / Instagram

MOBILE APP      

Content management, push notifications, 3rd party integrations
Tapcart


PUSH NOTIFICATIONS      

Desktop, mobile, one-off campaigns, abandoned cart
Tapcart, FirePush


CUSTOMER SERVICE      

Tech setup, weekly reporting, performance analysis
Help Scout, Messenger


GRAPHIC DESIGN      

Site mockups, email banners, website banners, social assets

Adobe Photoshop

DIGITAL DIRECTOR         THE HUNDREDS    

Los Angeles, CA     2016-2020

Launched thehundreds.com (Apr 2017) & The Hundreds app (Oct 2018) resulting in a 32% increase in revenue   //   Launched a loyalty program resulting in a 17% increase in conversion rate & 18% increase in average order value   //   Provide direction to a team managing ecommerce, customer service, digital advertising, social media & editorial   //   Manage daily marketing calendar, scheduling releases and allocating channel strategies to achieve annual targets



ONLINE MARKETING SPECIALIST         SHOES.COM    

Vancouver, BC     2015-2016

Managed a $300k+ monthly budget to acquire customers through social and display advertising   //   Increased ROAS by 154% by constantly analyzing, optimizing and diversifying ad channels   //   Provided campaign, channel and website reporting to educate directors on key business opportunities


VP GROWTH         RESAAS    

Vancouver, BC     2013-2015

Lead a team of 5 to achieve digital marketing, social media, user engagement & email marketing goals   //   Gained over 100k engaged customers & 50k social followers through a/b testing & creative story-telling   //   Managed over $800,000 in media buying on Facebook, Twitter, LinkedIn, Google, Email & other   //   Provided in-depth data analysis to peers, upper management and investors



BACHELOR OF COMMERCE, MARKETING     

Sauder School of Business, UBC     2013

Meet the Unsung Heroes of Streetwear: Ceilidh MacLeod         COMPLEX

Bobby Hundreds gives a first look to his Community... and it pays off & (Then) Commerce: Streetwear Fashion         COMMUNITY CASE STUDY

 Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands.         YAHOO! FINANCE

The Hundreds Creates Culture, Content & (Then) Commerce: Streetwear Fashion         SHOPIFY PLUS

The Hundreds + Lucid Fusion: Magento to Shopify Plus Migration & eCommerce Store Build (Case Study)         LUCID FUSION

TheHundreds.com’s Tech Revamp With Shopify Plus         CALIFORNIA APPAREL NEWS 

SHOES.COM: Finding the right fit        FACEBOOK CASE STUDY

SHOES.COM: Driving Action with Instagram Ads         INSTAGRAM BUSINESS

RESAAS: Real results for online real estate community        FACEBOOK CASE STUDY

RESAAS launches own advertising engine for its real estate platform, taps into first revenue channel         PROACTIVE INVESTORS

RESAAS rolls out first ad product, AdSAAS, for real estate social media network         INMAN

Social network for agent referrals counts 300,000 users         INMAN