CEILIDH MACLEOD

Digital Consultant — Algae
Co-Founder, CEO — OEM
Co-Founder b.Eautiful
Founder Pool Theory
CLIENTS

Laundry Day
Herbivore Botanicals
Basic.Space
Pleasures
Babylon
Serena Williams


PAST POSITIONS


Digital Director — The Hundreds
Online Marketing Specials — SHOES.COM
VP Growth — RESAAS
SERVICES

DIGITAL ADVERTISING

Social advertising, display advetising, search advertising, retention campaigns, acquisition campaigns

WEB + ECOMMERCE

Site audits, sourcing & managing development, optimization, 3rd party integrations, merchandising, inventory management, ecommerce mobile apps

DATA ANALYSIS
Digital marketing / ecommerce / customer service reports, in-depth site analysis, growth models, forecasting, merchandising report

BRAND DEVELOPMENT      
Brand guide, customer profiles, customer journey, marketing decks

SOCIAL MEDIA      
Content calendars, scheduling, asset management, copy-writing

EMAIL MARKETING      
One-off campaigns, segmentation, welcome series, abandoned cart, win-back, loyalty, email acquisition

TEXT MESSAGE MARKETING      
One-off campaigns one-to-one strategy, personalization, automation, phone number acquisition
PRESS

Meet the Unsung Heroes of Streetwear: Ceilidh MacLeod — COMPLEX

Bobby Hundreds gives a first look to his Community... and it pays off — Community Case Study

Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands — YAHOO! Finance

The Hundreds Creates Culture, Content & (Then) Commerce: Streetwear Fashion — Shopify Plus

The Hundreds + Lucid Fusion: Magento to Shopify Plus Migration & eCommerce Store Build (Case Study) — LUCID FUSION

TheHundreds.com’s Tech Revamp With Shopify Plus — California News

SHOES.COM: Finding the right fit — FACEBOOK CASE STUDY

SHOES.COM: Driving Action with Instagram Ads — INSTAGRAM BUSINESS


RESAAS: Real results for online real estate community — FACEBOOK CASE STUDY

RESAAS launches own advertising engine for its real estate platform, taps into first revenue channel — PROACTIVE INVESTORS


RESAAS rolls out first ad product, AdSAAS, for real estate social media network — INMAN


Social network for agent referrals counts 300,000 users — INMAN