Ceilidh
MacLeod








Digital
Consultant


 Driven, hard working and creative. Motivated by data, passionate about design and storytelling.

Services



DIGITAL ADVERTISING       

One-off campaigns, customer acquisition, customer retention, budgets ranging from $50 to $250k / month

Facebook Ads, Instagram Ads, Tik Tok Ads, Snapchat Ads, Twitter Ads, Google Ads, Criteo



WEBSITE       

Site audits, design, sourcing & managing development, content management, ongoing optimization, 3rd party integrations

Shopify, Magento, Wordpress, Squarespace, Cargo, Wix



ECOMMERCE      

Optimization, merchandising, product imports, product launches, inventory management, inventory forecasting

Shopify, Magento, Squarespace


DATA ANALYSIS      

Weekly digital marketing / ecommerce / customer service reports, in-depth site analysis, growth models, forecasting, merchandising reports

Google Analytics, Google Data Studio, Shopify Anlaytics, Microsoft Excel, Google Spreadsheets



BRAND DEVELOPMENT      

Brand guide, customer profiles, customer journey

Google Presentations, Adobe Photoshop, Facebook Insights, Google Analytics



SOCIAL MEDIA      

Content calendars, scheduling, asset management, copy-writing


Instagram, Twitter, Facebook, Snapchat, Buffer, Hootsuite, Canva
EMAIL MARKETING      

One-off campaigns, segmentation, welcome series, abandoned cart, win-back, loyalty, email acquisition

Klaviyo, Mailchimp



TEXT MESSAGE MARKETING      

One-off campaigns one-to-one strategy, personalization, automation, phone number acquisition

Community, Whym, FirePush



3RD PARTY SALES CHANNELS      

Setup and optimization of product feeds, launching promotional campaigns, inventory management


Amazon, eBay, NTWRK, Tapcart, Facebook / Instagram

MOBILE APP      

Content management, push notifications, 3rd party integrations

Tapcart



PUSH NOTIFICATIONS      

Desktop, mobile, one-off campaigns, abandoned cart

Tapcart, FirePush



CUSTOMER SERVICE      

Tech setup, weekly reporting, performance analysis

Help Scout, Messenger



GRAPHIC DESIGN      

Site mockups, email banners, website banners, social assets


Adobe Photoshop

Experience



DIGITAL DIRECTOR         THE HUNDREDS    

Los Angeles, CA     2016-2020


Launched thehundreds.com (Apr 2017) & The Hundreds app (Oct 2018) resulting in a 32% increase in revenue   //   Launched a loyalty program resulting in a 17% increase in conversion rate & 18% increase in average order value   //   Provide direction to a team managing ecommerce, customer service, digital advertising, social media & editorial   //   Manage daily marketing calendar, scheduling releases and allocating channel strategies to achieve annual targets



ONLINE MARKETING SPECIALIST         SHOES.COM    

Vancouver, BC     2015-2016


Managed a $300k+ monthly budget to acquire customers through social and display advertising   //   Increased ROAS by 154% by constantly analyzing, optimizing and diversifying ad channels   //   Provided campaign, channel and website reporting to educate directors on key business opportunities


VP GROWTH         RESAAS    

Vancouver, BC     2013-2015


Lead a team of 5 to achieve digital marketing, social media, user engagement & email marketing goals   //   Gained over 100k engaged customers & 50k social followers through a/b testing & creative story-telling   //   Managed over $800,000 in media buying on Facebook, Twitter, LinkedIn, Google, Email & other   //   Provided in-depth data analysis to peers, upper management and investors



BACHELOR OF COMMERCE, MARKETING     

Sauder School of Business, UBC     2013